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Retailer and color expert roll out foundation matching service.
July 27, 2012
By: TOM BRANNA
Editor
Sephora and color expert Pantone are rolling out Sephora + Pantone Color IQ, a new foundation matching service. Using Pantone’s color capture and measuring technology, the system scans the surface of the skin, assigns an official Pantone SkinTone number, and matches a scientifically precise foundation shade from Sephora’s 1,000 foundations, brands and formulas. “Sephora + Pantone Color IQ is an incredible process that delivers a real benefit to our clients,” said Ma...
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